Developing an immersive virtual farm simulation
For engaging and effective public education about the dairy industry
Growing public interest in understanding the origins and production methods of dairy products, driven by concerns related to environmental impact, local sourcing, and ethics, highlights an important trend. Nevertheless, a knowledge-trust gap persists between consumers and the dairy industry.
Addressing this gap, in this paper, we developed an immersive virtual farm simulation to provide realistic on-farm experiences to the public. Within the virtual farm, users can explore various sites where dairy cows are raised and gain insights into dairy production processes using a head-mounted display (HMD).
This simulation was demonstrated at local libraries, involving 48 public participants. We collected and analyzed participants’ feedback on various aspects, including usability and their overall perceptions, to assess the simulation’s effectiveness as an agricultural education tool. We investigated the impact of the virtual experience on participants’ perceived knowledge gain and their awareness of the dairy industry.
The results indicate that our dairy farm simulation was positively received as an effective tool for public education. Emphasizing the potential of virtual reality (VR) simulations in agricultural education and the industry, we discuss our key findings and future plans.