women reading a jar at grocery store

Controversies in Agriculture.

Opening up the conversation around food.

chickens in a barn at the waterer

Understanding the Biggest Questions in Ag.

As part of our Ag Literacy Program, The Simpson Centre is developing informational resources on widely debated topics (aka controversies) within the Canadian agri-food system. Whether you are a consumer, a policymaker, or simply curious about where your food comes from, these resources provide the context and clarity needed to understand agriculture's most pressing debates. Our goal is to foster informed dialogue and critical thinking about our agri-food system and the future of Canadian food production.

Mapping the Layers of Debate.

One way we are achieving this goal is through an approach known as Controversy Mapping (CM). CM is a methodology that unpacks and maps the multiple layers of a controversy, including the stakeholders involved, their competing claims, the scientific evidence, and the underlying values at play. The result is a Controversy Atlas: an interactive website that clearly presents the perspectives and context surrounding each issue. These digital atlases serve as approachable, neutral resources that allow people to explore complex topics at their own pace, drilling down into the aspects that matter most to them.

irrigation on a field
Controversy Map Puzzle Pieces

The Core Puzzle Pieces of a Controversy Map


hands harvesting tomatoes

Demystifying our Agri-Food System.

Only by building a more complete picture of real-world agriculture can we achieve the sustainable food systems necessary to enact significant changes in the dietary habits of millions of people. 

Our Ag Literacy resources use narrative exploration to investigate contemporary agri-food controversies and diverse practices with our agri-food system – bringing complex issues and a range of viewpoints together in accessible formats to help navigate the issues and debates shaping our food systems.

The Simpson Centre’s Agricultural Literacy Program, in partnership with BMO, transforms complex agricultural science into accessible knowledge that empowers better decision-making across Canada’s agri-food system.

The Outputs

Navigate the controversies in Canadian food and agricultural production through the resources and research created and undertaken by The Simpson Centre.


When Canadians lack agricultural literacy:

  • Policy fails.

    Policymakers enact regulations that undermine both farmers and consumers.

  • Trust erodes.

    Misinformation outpaces facts, driving unfounded fear around safe food.

  • Economic potential is lost. 

    Knowledge gaps fuel trade barriers and squander opportunities in Canada's $149 billion agri-food sector.

  • Innovation is blocked. 

    Public opposition to proven technologies stalls critical advances in sustainability and food security.

A couple cooking in their kitchen